Competitors can be a real thorn in your side. They take your customers and may even spread bad information about you. At the same time however they can be immensely useful if you can learn from their own practices. You may find out that you are doing something wrong or that you need a change of scenery for the people who frequent local establishments. It may even save your business if you learn a lot about each competitor. Or you may find out that they aren’t as tough as you previously thought.
Learning from them can be a tricky thing if you are well-known in the area. If you are not a local celebrity you can probably just visit them yourself in order to find out what they are doing right and wrong. For many people this will be what you do but you can also use local media to find out what everyone else is doing. You may want to use some of the same venues for advertising or set your prices up in a similar manner to draw in their business.
It is important to treat them fairly though. Many people learn nothing from other businesses because they decide that their items are much better in every way possible. When you go into another bar with that thought in your mind you are simply wasting time. Take some friends with you so that they can give you an objective view of what you are doing wrong and right as well. This is the best way to learn.
You can of course also learn from the things that they are doing wrong. In that aspect you might want to visit an establishment which has a very bad reputation. Even if they are doing 30 different things wrong you can learn from it and look for these problems within your own home or business as well. This can be invaluable to you in the long run because it saves you from many unhappy visitors.
All of this must be done with an attitude that allows you to learn as well. If you go in with the thought that you are the best and everyone else is terrible, you will never learn anything. Therefore you may need to examine your own thought processes and learn from this as well. If you manage to this then you will probably have improved how you handle every sort of event in life. This is something which is absolutely invaluable to those who grow from it. You may even learn that an impossible design would work well.
You may also want to throw in a few special gimmicks like Fire Pit Tables if you have the money. Others may or may not have these so you should take a look. Use your own judgment to decide whether a gimmick works for your theme and for what people need in the area. You may find that something entirely different and exciting is needed because people are bored with the overall setup. You can provide that for people and surge in popularity due to it.