Lessons from Hanson’s Shoe Repair

Hanson's Shoe Repair ImageWhat kind of bar goes by the name Hanson’s Shoe Repair? One themed for the speakeasies of the past which posed as other establishments. Sometimes a really strange name can work if you manage to charm your customers with it and get them into the spirit. That is something every outdoor bar or indoor establishment owner needs to know about. Furniture design is of course a big part of helping people feel comfortable like this.

Hanson’s Shoe Repair has a very strange name for many residents. However it is part of their theme which has enchanted so many. When people visit the area everything comes together in order to create an environment which makes each customer feel like they are in an actual speakeasy. Because of this it’s a relaxing atmosphere which feels like a private club because in many ways it is. People love to feel like they are a part of something special and unique.

One strange and very interesting thing that they do is make it so that the club is somewhat difficult to get access to. Visitors are expected to call ahead and schedule an appointment for their drinks. While many people would see this as a terrible idea it worked for them. Once again people feel like they are special and are getting special service due to the fact that they are elite members in a small area.

Classic portraits, shoes, and other knick-knacks from the area make people feel like they have stepped back in time. Creating a coherent theme with your furniture and decorations is incredibly important. No matter what sort of business you run this is an extremely important part.

Here Outdoor Furniture surprisingly fits with a normal speakeasy. They are on the third floor so the views on the highly raised areas are quite nice. Most of the action goes on inside though. It’s important to have those views no matter what sort of bar you have. If you do not have one then you may want to relocate in the future so that your clients can enjoy the new area.

You may not want to go with a private speakeasy either. It can work for you if you are selling high-end items but maybe you want it to be more inviting. A warm fireplace with some relaxing music can create a tavern-style feel. From an era when people simply went to a local bar without needing to fear prohibition and were welcome at any time. Other businesses have used this to great effect many times.

If you do not have a clear theme and are just a bar we would suggest changing things around. People love the novelty of having a theme which helps them feel excited or relaxed depending on what you are going for. It helps people feel comfortable with spending their hard-earned money on your drinks. Some people become unswervingly loyal to the bars which do this so that is something you should focus on with your business as well. Perhaps you should even have a club house setting.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s